A prospect once contacted me and said “I need a logo for my business… Anything cheap, I’ll change it later.”
It’s wrong to start your business on such note. Except you are planning to launch a transition business, don’t decide your brand identity carelessly. You need to create an image that has come to stay.
When choosing a business name, think future. What would you likely be offering in the nearest future? Will your business name accommodate the growth of your business or will subject your to the stress of rebranding?
When choosing a business and other aspects of your brand identity, think scalability.