When starting a business and deciding what your business name should be, always remember that your business name isn’t necessarily about you but about the problem you are solving.

Apple was never named after Steve Jobs.
Amazon was never named after Jeff Bezos.
Microsoft was never named after Bill Gate.
Facebook was never named after Mark Zuckerberg.

This isn’t to say there isn’t any time when a business can be named with respect to the founders’ name but that isn’t always the case.

Just because Ebuka founded a business doesn’t mean he should name the Business Ebukason Investments…

In many cases, your business should reflect the problem you are solving and not necessarily your person. Except you are the solution you are presenting.

Want to know how to choose a business name?

Read here

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By Onyedikachukwu Nnadozie

George is a brand strategist at Funtrick Technology, an author and a public speaker. He takes time to write on George's Diary. He also writes his opinions on politics and similar subject on Gist Afrique.

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